I'm Sam, an illustrator based in London, creating work that highlights environmental issues with a focus on oceanic subjects and wildlife conservation. 

Through layered imagery and rich textures, I aim to craft illustrations that are both educational and visually engaging, to encourage reflection and positive change. 

I use mixed media, including pastels, gouache, and digital techniques to develop warm, expressive illustrations that balance colourful and muted tones. My work often draws inspiration from the UK coast, exploring the landscape and fragility of marine life. I use this to create a range of work including explorative website pages, campaigns, publications and textile design.

With an informative yet optimistic perspective, I strive to spark curiosity and awareness, using art as a tool for storytelling and action.